Green Globe International, Inc., the worldwide owner of the Green
Globe brand, today announced an agreement with Sustainable Travel
International (STI), under which Green Globe International and STI
will partner to deliver co-branded products and services to the global
travel and tourism industry.
Green Globe’s standards for sustainable tourism practice are
currently used across nearly 50 countries by both tourism businesses
and communities.
Sustainable Travel International, a global leader in sustainable tourism
development, is the developer and owner of the intellectual property
rights for a variety of market-tested sustainable tourism development
services including Sustainable Tourism Eco-certification Program™
(“STEP”), a voluntary, third party certification initiative,
Green.travel, an on-line responsible travel portal, Traveler’s
Giving Back™, a philanthropic initiative, and TravelGreen, a
voluntary carbon offset initiative.
Green Globe International offers comprehensive sustainability and
carbon neutrality programs under its internationally recognized Green
Globe brand, including Benchmarking and Certification, consulting,
communications, and carbon neutrality programs. Under the license
agreement with Sustainable Travel International, Green Globe International
will license certain STI properties for use as part of Green Globe
programs. STI may also partner with Green Globe International to license
the Green Globe brand for its program participants.
Included in the products expected to be delivered as a result of the
agreement is a Green Globe branded carbon offset tool for travelers.
“Sustainable Travel International is an extremely well-respected
organization in the field of sustainable tourism development, and
we are pleased to add them as another strategic partner to assist
in our efforts to bring new Green Globe branded products to the global
travel and tourism industry,” stated Steven R. Peacock, CEO
and managing director of Green Globe International. “STI has
developed cutting-edge sustainability and carbon neutrality products
and services, and we look forward to working with STI to deliver their
products as part of the Green Globe program.”
“This relationship will afford us the opportunity to expand
our reach by including a new set of products in the Green Globe catalogue,”
Mr. Peacock added.
Sustainable Travel International is dedicated to promoting sustainable
development and responsible travel by providing programs that enable
consumers, businesses and travel-related organizations to contribute
to the environmental, socio-cultural and economic values of the places
they visit, and the planet at large. For more information on STI,
please visit www.sustainabletravelinternational.org.
Brian Mullis, President of Sustainable Travel International, commented,
“We are extremely pleased be working with Green Globe and taking
a more collaborative approach to global sustainable tourism development.
This arrangement combines Sustainable Travel International programmatic
strengths with Green Globe’s broad reach within the travel and
tourism industry, particularly at a destination level, a combination
that has all potential for success.”
The Green Globe brand and program, which traces its roots back to
the United Nations Rio de Janeiro Earth Summit in 1992, where 182
Heads of State endorsed the Agenda 21 principles of Sustainable Development,
has primarily been used in the travel and tourism industry but is
now being expanded to include a growing number of environmentally
responsible businesses in a variety of market sectors. The Green Globe
brand is an ideal symbol for the world's increasing awareness of environmental
responsibility and response to global climate change.
Green Globe International, an affiliate member of the United Nations
World Tourism Organization (UNWTO), has endorsed the efforts of the
United Nations Foundation, Rainforest Alliance, the United Nations
Environment Programme (UNEP) and the UNWTO in launching the Global
Sustainable Tourism Criteria (GSTC).
To receive updates or information on Green Globe International and
the Green Globe program, please visit www.greenglobeint.com.
About Sustainable Travel International (STI)
Sustainable Travel International is a U.S.-based 501(c)(3) non-profit
non-profit organization dedicated to providing education and outreach
services that help travelers, travel providers and related organizations
support environmental conservation and protect cultural heritage while
promoting cross-cultural understanding and economic development. STI
introduced carbon offsetting and custom carbon calculators into the
North American travel and tourism industry. For more information on
STI, please visit www.sustainabletravelinternational.org.
About Green Globe International, Inc.
Green Globe International, Inc. is the majority owner of Green Globe,
Ltd., a British company that owns the Green Globe brand, the premier
international brand for sustainable travel, tourism and related green
businesses. Green Globe’s worldwide network extends across nearly
50 countries. Green Globe International has been admitted as an affiliate
member of the United Nations World Tourism Organization. The World
Travel & Tourism Council (WTTC), the business leaders’ forum
for the travel and tourism industry, is a 5% common stock owner of
Green Globe International. For more information on Green Globe International,
please visit www.greenglobeint.com.
Safe Harbor Statement
This release contains forward-looking statements with respect to the
results of operations and business of Green Globe International, Inc.,
which involves risks and uncertainties. The Company's actual future
results could materially differ from those discussed. The Company
intends that such statements about the Company's future expectations,
including future revenues and earnings, and all other forward-looking
statements be subject to the "Safe Harbors" provision of
the Private Securities Litigation Reform Act of 1995.
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